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Brand and country-of-origin effect on consumers' decision to purchase luxury products

✍ Scribed by Bruno Godey; Daniele Pederzoli; Gaetano Aiello; Raffaele Donvito; Priscilla Chan; Hyunjoo Oh; Rahul Singh; Irina I. Skorobogatykh; Junji Tsuchiya; Bart Weitz

Book ID: 118474315
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 417 KB
Volume: 65
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2011.10.012

No coin nor oath required. For personal study only.

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