Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

✍ Scribed by Emma K Macdonald; Byron M Sharp

• Book ID: 117320308
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 279 KB
• Volume: 48
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(98)00070-8