Public Affairs in Practice: A Practical Guide to Lobbying

✍ Scribed by Stuart Thomson, Steve John, George J Mitchell, George J. Mitchell

• Publisher: Kogan Page
• Year: 2007
• Tongue: English
• Leaves: 192
• Series: PR in Practice
• Category: Library

✦ Synopsis

Public Relations in Practice

✦ Table of Contents

Copyright......Page 4
Dedication......Page 5
Contents......Page 7
Foreword - George Mitchell......Page 11
Foreword - Anne Gregory......Page 13
Preface......Page 15
1 Introduction......Page 19
PUBLIC AFFAIRS IN PRACTICE......Page 20
WHAT IS LOBBYING?......Page 21
LOBBYING OR PUBLIC AFFAIRS?......Page 22
HOW THE UK PUBLIC AFFAIRS INDUSTRY HAS CHANGED......Page 23
WHAT DIFFERENCE DOES PUBLIC AFFAIRS MAKE?......Page 25
PUBLIC AFFAIRS AROUND THE GLOBE......Page 26
GETTING INTO PUBLIC AFFAIRS......Page 29
EARLY STAGES......Page 32
CODES OF CONDUCT......Page 33
OVERALL......Page 34
2 The art of lobbying......Page 37
WHY LOBBY?......Page 38
MONITORING......Page 39
WHAT DO YOU WANT TO DO?......Page 42
HOW POLICY IS MADE IN THE UK......Page 43
POLICY......Page 51
HOW TO LOBBY......Page 57
CONTACT PROGRAMME......Page 58
MEETINGS......Page 63
LOCAL GOVERNMENT......Page 65
SCOTLAND......Page 66
WALES......Page 68
EUROPE......Page 69
GLOBAL INSTITUTIONS......Page 73
GENERAL RULES......Page 75
3 Reputation and the media......Page 81
MEDIA RELATIONS......Page 82
CRISIS MANAGEMENT......Page 88
GET TO THE HEART OF THE ISSUE......Page 101
BUILDING THE EVIDENCE......Page 104
THINK TANKS......Page 106
ECONOMIC CONSULTANCIES......Page 108
BUSINESS SCHOOLS......Page 109
POLLING ORGANIZATIONS......Page 110
BUILDING SUPPORT......Page 111
CONCLUSION......Page 117
5 Stakeholder relations......Page 123
THE VALUE OF STAKEHOLDERS......Page 124
IDENTIFY YOUR STAKEHOLDERS......Page 125
UNDERSTANDING YOUR STAKEHOLDERS......Page 127
ENGAGING YOUR STAKEHOLDERS......Page 129
PLANNING COMMUNICATIONS......Page 130
SUMMARY......Page 132
6 Corporate social responsibility......Page 139
DEFINITIONS......Page 140
MEASURING CSR......Page 141
THE GROWTH OF CSR......Page 142
WHY CSR?......Page 143
THE ROLE OF GOVERNMENT......Page 146
IMPACT OF CSR ON PUBLIC AFFAIRS......Page 148
CONCLUSION......Page 152
7 Conclusion......Page 159
ON A PERSONAL LEVEL......Page 160
FUTURE TRENDS AND DEVELOPMENT......Page 161
OVERALL......Page 164
PUBLIC AFFAIRS - A CHECKLIST......Page 165
CIPR......Page 167
APPC......Page 168
PRCA......Page 170
EPACA......Page 172
EULOBBY.NET......Page 173
SEAP......Page 176
Index......Page 179

✦ Subjects

Политические дисциплины;Политология;Лоббирование и GR;