## Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for t
โฆ LIBER โฆ
Psychology, marketing, and direct mail: A call for theory
โ Scribed by Paul M. Biner
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 200 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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## Abstract The Federal Trade Commission's current policy statements on deceptive and unfair marketing practices are predicated primarily on economic considerations, ignoring the broader ramifications of trade policy for society as well as specific considerations with regard to the individual consu