โ Scribed by Richard Brookfield
No coin nor oath required. For personal study only.
Strategy & Positioning is a practical guide to the early stages of the competitive tendering process. This critical period is often overlooked, but offers contractors a unique opportunity to optimize their competitive position in advance of proposal preparation. Successive chapters cover activities from identification of a new business prospect through company positioning, customer engagement, strategy development and pre-qualification, to receipt of the Request for Proposal. Background information and explanatory text are combined with practical examples and templates, enabling readers to select and apply relevant principles and models within their own organizations.ABC SmartGuides are written for business professionals engaged in strategic, sales and commercial roles connected with company direction and business development. They are aimed primarily at projects and services organizations where competitive tendering is key to growth and survival. The principles will also apply to manufacturing companies competing for new business in B2B sectors.
๐ SIMILAR VOLUMES
Proposal Management is a practical guide to the competitive tendering process from proposal preparation to contract award. It is aimed primarily at business professionals in projects and services organizations, where competitive tendering is key to growth and survival.
<i>Marketing Strategy and Competitive Positioning</i>6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitiv
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.</div> <br> Content: pt. 1. Marketing Strategy --<br/>
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.