Marketing Strategy and Competitive Posit
โ Hooley, Graham
๐ Library
๐
2017
๐ Pearson Education Canada
๐ English
โฆ LIBER โฆ
๐
Marketing Strategy and Competitive Positioning (4th Edition)
โ Scribed by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
- Publisher
- Prentice Hall
- Year
- 2008
- Tongue
- English
- Leaves
- 633
- Edition
- 4
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Synopsis
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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