<i>Marketing Strategy and Competitive Positioning</i>6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitiv
Marketing Strategy and Competitive Positioning
โ Scribed by Hooley, Graham
- Publisher
- Pearson Education Canada
- Year
- 2017
- Tongue
- English
- Leaves
- 585
- Edition
- 6th edition
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Subjects
BUSINESS & ECONOMICS--Marketing--General;BUSINESS & ECONOMICS -- Marketing -- General
๐ SIMILAR VOLUMES
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.</div> <br> Content: pt. 1. Marketing Strategy --<br/>
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Lawrence Erlbaum Associates, Inc., 2006<div class="bb-sep"></div>The book covers all electronic media industries, including both the content providers and distribution systems. It is also the first book to provide overviews of strategic management, branding, and corporate diversification concepts an