Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

✍ Scribed by Linden Brown, Malcolm H. B. McDonald (auth.)

Publisher: Macmillan Education UK
Year: 1994
Tongue: English
Leaves: 382
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xii
Competitive Marketing Strategy: Concepts and Application....Pages 1-71
Low Cost, High Differentiation Strategies....Pages 72-112
Low Cost, Low Differentiation Strategies....Pages 113-178
Strategies for Positioning as a Major Force in the Market....Pages 179-257
Growth Strategies for the Niche Competitor....Pages 258-321
Competitive Marketing Strategy Experience....Pages 322-339
Uses of Case Studies to Enhance Learning....Pages 340-348
Back Matter....Pages 349-370

✦ Subjects

International Business; Business Strategy/Leadership; Marketing

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