𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Promotion and shoppers' impulse purchases: the example of clothes

✍ Scribed by Hultén, Peter; Vanyushyn, Vladimir


Book ID
121751507
Publisher
Emerald Group Publishing Limited
Year
2014
Tongue
English
Weight
160 KB
Volume
31
Category
Article
ISSN
0736-3761

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The roles of demographics, purchase hist
✍ William J. McDonald 📂 Article 📅 1993 🏛 John Wiley and Sons ⚖ 861 KB

This article examines the power of demographics, purchase histories, and consumer decision-making styles to predict catalog loyalty behavior. Based on data from t w o surveys of women's apparel catalog item buyers, the study finds that repeat-prone customers are distinguishable from switchers on sev