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Shopping orientation and online clothing purchases: the role of gender and purchase situation

✍ Scribed by Dennis, Charles; Hansen, Torben; Møller Jensen, Jan

Book ID
120712960
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
184 KB
Volume
43
Category
Article
ISSN
0309-0566

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## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo