✦ LIBER ✦
The roles of demographics, purchase histories, and shopper decision-making styles in predicting consumer catalog loyalty
✍ Scribed by William J. McDonald
- Publisher
- John Wiley and Sons
- Year
- 1993
- Weight
- 861 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
✦ Synopsis
This article examines the power of demographics, purchase histories, and consumer decision-making styles to predict catalog loyalty behavior. Based on data from t w o surveys of women's apparel catalog item buyers, the study finds that repeat-prone customers are distinguishable from switchers on several measures. Decision-making style segments exist among regular apparel catalog shoppers that work in combination with demographics and purchase frequencies to predict the probability of loyalty behavior, providing the basis for positioning strategies that appeal to repeat-prone market segments.