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Pricing of experience products under consumer heterogeneity

โœ Scribed by Adhikari, Atanu; Basu, Amiya; Raj, S.P.


Book ID
120073092
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
509 KB
Volume
33
Category
Article
ISSN
0278-4319

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## Abstract The effects of options framing can be theoretically explained by loss aversion principles as well as by potential alternative explanations (e.g., sensitivity to price differentials). This paper examines the interaction effects between __option framing__ and two types of cognitive constr