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Consumer heterogeneity in the longer-term effects of price promotions

✍ Scribed by Jooseop Lim; Imran S. Currim; Rick L. Andrews

Book ID: 116568381
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 246 KB
Volume: 22
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2005.09.006

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