✦ LIBER ✦

PowerGen: planning and strategic change

✍ Scribed by David Jennings

Publisher: John Wiley and Sons
Year: 2001
Tongue: English
Weight: 103 KB
Volume: 10
Category: Article
ISSN: 1086-1718
DOI: 10.1002/jsc.548

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✦ Synopsis

Abstract

This article examines planning and strategic development in a privatized electricity generating company, PowerGen.

PowerGen's strategic management has followed a long‐term vision of the company's development based upon the application and development of its capabilities.

The corporate planning process has continued as part of the strategic management process, its organization and operation adapting to changes in the strategic and organizational context.

Corporate planning appears to serve a number of roles in the privatized company relating to adaptation, uncertainty, synergy and control.

The pursuit of strategic development involves an eclectic use of strategic management concepts and processes based upon capability, portfolio and scenario analysis and corporate planning.

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