✦ LIBER ✦

Strategic planning and forecasting

✍ Scribed by Dr. Thomas H. Naylor

Publisher: John Wiley and Sons
Year: 1983
Tongue: English
Weight: 749 KB
Volume: 2
Category: Article
ISSN: 0277-6693
DOI: 10.1002/for.3980020203

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This paper examines the role of forecasting in strategic planning through the use of analytical portfolio models and corporate simulation models. It also outlines a conceptual framework on which it may be possible to develop a theory of strategic planning—namely, microeconomic theory. It, finally, describes a practical application of this theoretical framework, known as the strategy matrix. It concludes by noting the importance of forecasting as an input to the strategy matrix.

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