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Positioning and differentiation by using brand personality attributes

✍ Scribed by Ingenhoff, Diana; Fuhrer, Tanja

Book ID: 121871744
Publisher: Emerald Group Publishing Limited
Year: 2010
Tongue: English
Weight: 114 KB
Volume: 15
Category: Article
ISSN: 1356-3289
DOI: 10.1108/13563281011016859

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