Assessing the associations between brand packaging and brand attributes using an indirect performance measure

✍ Scribed by Cesare Valerio Parise; Charles Spence

• Book ID: 116487658
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 461 KB
• Volume: 24
• Category: Article
• ISSN: 0950-3293
• DOI: 10.1016/j.foodqual.2011.08.004