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Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea

✍ Scribed by Park, Su-e; Choi, Dongsung; Kim, Jinwoo

Book ID: 127017999
Publisher: Lawrence Erlbaum Associates, Inc.
Year: 2005
Tongue: English
Weight: 691 KB
Volume: 19
Category: Article
ISSN: 1044-7318
DOI: 10.1207/s15327590ijhc1901_3

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