<P>This book provides a history of emergency planning with respect to nuclear power plant accidents from the 1950โs to the 2000โs. It gives an overview of essential concepts that a working emergency planner should know, including brief overviews of the health physics and plant engineering that appl
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This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book fo
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner--advertiser relationship is paramount, before l
<p><span>Many on-site power plants either fail outright or perform far below expectations-- all because of poor planning and evaluation of the power plants from the beginning.</span></p><p><span>This book is intended to help those interested in cogeneration power plants by laying out a thorough and
This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategi