Advertising Media Planning
β Baron, Roger;Sissors, Jack Z
π Library
π
2010
π McGraw-Hill Education
π English
β¦ LIBER β¦
π
Advertising media planning
β Scribed by Jack Zanville Sissors; E Reynold Petray
- Publisher
- Crain Books
- Year
- 1976
- Tongue
- English
- Leaves
- 35
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field
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