Planning Advertisements (RLE Advertising)

✍ Scribed by Gilbert Russell

Publisher: Taylor & Francis Group
Year: 2013
Tongue: English
Leaves: 204
Series: Routledge Library Editions: Advertising Ser.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner--advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

✦ Subjects

United States - Politics and government - 1961-1963.; BUS000000; BUS002000; SOC000000

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