๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Physiological measurement of advertising effects

โœ Scribed by David W. Stewart


Book ID
112141610
Publisher
John Wiley and Sons
Year
1984
Tongue
English
Weight
344 KB
Volume
1
Category
Article
ISSN
0742-6046

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The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First, the