๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Measuring the effects of corporate advertising

โœ Scribed by Grass, Robert C.


Book ID
122832999
Publisher
Elsevier Science
Year
1977
Tongue
English
Weight
799 KB
Volume
3
Category
Article
ISSN
0363-8111

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Measurement of advertising effectiveness
โœ Chanjin Chung; Harry M. Kaiser ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 116 KB

The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First, the