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Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits

✍ Scribed by Hirsh, J. B.; Kang, S. K.; Bodenhausen, G. V.


Book ID
115448855
Publisher
SAGE Publications
Year
2012
Tongue
English
Weight
230 KB
Volume
23
Category
Article
ISSN
0956-7976

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