Source Personality and Persuasiveness: Big Five Predispositions to Being Persuasive and the Role of Message Involvement

✍ Scribed by Oreg, Shaul; Sverdlik, Noga

• Book ID: 121647942
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 128 KB
• Volume: 82
• Category: Article
• ISSN: 0022-3506
• DOI: 10.1111/jopy.12049