Welcome to this Special Issue, which contains six articles specifically selected for their exceptional contribution to the advancement of knowledge and the stimulation of further research in the nonprofit marketing field. Early versions of five of the six papers included in the Special Issue were or
Perceptions and marketing positioning in nonprofit agencies
โ Scribed by William Steele; Michael Hazelton
- Book ID
- 112388545
- Publisher
- Springer US
- Year
- 1991
- Tongue
- English
- Weight
- 774 KB
- Volume
- 19
- Category
- Article
- ISSN
- 1573-3289
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
The widespread adoption of the language and concepts of marketing as a series of exchanges with customers continues to present problems to nonprojit organisations. Measured against marketing orthodoxy their approach to marketinp might appear naive, but it is often
Sheryi Vivian has an extensive background in management, strategic planning, programme development, marketing and public relations. She has spent the past eight years marketing 'intangible' products and servicesfrom traffic safety and educational policy to skin cancer Prevention and occupational hea