๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Perceptions and marketing positioning in nonprofit agencies

โœ Scribed by William Steele; Michael Hazelton


Book ID
112388545
Publisher
Springer US
Year
1991
Tongue
English
Weight
774 KB
Volume
19
Category
Article
ISSN
1573-3289

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Advances in nonprofit marketing
โœ Roger Bennett ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 36 KB

Welcome to this Special Issue, which contains six articles specifically selected for their exceptional contribution to the advancement of knowledge and the stimulation of further research in the nonprofit marketing field. Early versions of five of the six papers included in the Special Issue were or

Naivety and relationship marketing in no
โœ Catherine; Terry O'Sullivan ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 648 KB

The widespread adoption of the language and concepts of marketing as a series of exchanges with customers continues to present problems to nonprojit organisations. Measured against marketing orthodoxy their approach to marketinp might appear naive, but it is often

Marketing intangible services in a nonpr
โœ Sheryl Vivian ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 578 KB

Sheryi Vivian has an extensive background in management, strategic planning, programme development, marketing and public relations. She has spent the past eight years marketing 'intangible' products and servicesfrom traffic safety and educational policy to skin cancer Prevention and occupational hea