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Marketing intangible services in a nonprofit environment

✍ Scribed by Sheryl Vivian

Book ID
102962492
Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
578 KB
Volume
1
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

✦ Synopsis

Sheryi Vivian has an extensive background in management, strategic planning, programme development, marketing and public relations. She has spent the past eight years marketing 'intangible' products and servicesfrom traffic safety and educational policy to skin cancer Prevention and occupational health and Safety, , in organisations from VicRoads to the Anti-Cancer Council of Victoria. As Director of Development with the Anglican Marriage Education and Counselling Service and Executive Officer with the Australian Association for Marriage Education, Sheryl has spent the past three years marketing marriage education and marriage counselling, and initiated, developed and implemented an award winning community awareness campaign. She is now Director of Development at St Paul's School in Baxtec Victoria, and is editing a definitive text on nonprofit sector management.

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