Marketing intangible services in a nonpr
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Sheryl Vivian
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Article
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1996
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John Wiley and Sons
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English
β 578 KB
Sheryi Vivian has an extensive background in management, strategic planning, programme development, marketing and public relations. She has spent the past eight years marketing 'intangible' products and servicesfrom traffic safety and educational policy to skin cancer Prevention and occupational hea