Environmental initiatives in the retaili
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Bjarne E. Ytterhus; Petter Arnestad; Solveig Lothe
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Article
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1999
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John Wiley and Sons
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The paper describes the process towards more sustainable production in the retailing sector. It is suggested that the companies' expansion from a focus on internal to external activities and actors is partly due to pressure from their environmental stakeholders. The companies also recognize that the