๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Naivety and relationship marketing in nonprofit organisations

โœ Scribed by Catherine; Terry O'Sullivan

Book ID
102962480
Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
648 KB
Volume
1
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

โœฆ Synopsis

The widespread adoption of the language and concepts of marketing as a series of exchanges with customers continues to present problems to nonprojit organisations. Measured against marketing orthodoxy their approach to marketinp might appear naive, but it is often

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