β Scribed by Howard S. Tu; Sherry E. Sullivan
No coin nor oath required. For personal study only.
Over the next ten years, China is predicted to become the secondβlargest economy in the world. China offers foreign companies many wonderful business opportunities. Although a number of these foreign companies have successfully broken into the Chinese marketplace and reaped immense benefits, others have encountered unexpected obstacles, and some have experienced outright failure. Drawing on our international business experience as well as our knowledge of China's business environment derived from consulting and conducting research in China, we offer guidelines for foreigners considering conducting business in China. Specifically, we examine what major changes are having the most impact on how business is conducted in China and suggest strategies for effectively managing these changes. Β© 2009 Wiley Periodicals, Inc.
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