Optimal advertising policy with the contagion model
β Scribed by S. P. Sethi
- Publisher
- Springer
- Year
- 1979
- Tongue
- English
- Weight
- 650 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0022-3239
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. LJsing a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topologica
The free endpoint infinite horizon problem (P) based on the Vidale -Wolfe advertising model 1 with a time-varying market is stated as follows: -Οt d t over all measurable control functions u(t) 0 subject to the constraints The Vidale -Wolfe advertising model describes the problem in economics of m