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Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences

✍ Scribed by Tao Sun; Seounmi Youn; Guohua Wu; Mana Kuntaraporn

Book ID: 114695000
Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 167 KB
Volume: 11
Category: Article
ISSN: 1083-6101
DOI: 10.1111/j.1083-6101.2006.00310.x

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