‘Arrivederci CIAO.com, Buongiorno Bing.com’—Electronic word-of-mouth (eWOM), antecedences and consequences

✍ Scribed by Marwan Khammash; Gareth Havard Griffiths

• Book ID: 116557721
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 225 KB
• Volume: 31
• Category: Article
• ISSN: 0268-4012
• DOI: 10.1016/j.ijinfomgt.2010.10.005