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Online branding strategies of UK fashion retailers

✍ Scribed by Rowley, Jennifer


Book ID
121714591
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
114 KB
Volume
19
Category
Article
ISSN
1066-2243

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The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disc