✦ LIBER ✦

Building corporate branding through internal marketing: the case of the UK retail bank industry

✍ Scribed by Papasolomou, Ioanna; Vrontis, Demetris

Book ID: 124061310
Publisher: Emerald Group Publishing Limited
Year: 2006
Tongue: English
Weight: 128 KB
Volume: 15
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610420610650864

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