✦ LIBER ✦

The importance of brand in the industrial purchase decision: a case study of the UK tractor market

✍ Scribed by Beverland, Michael; Walley, Keith; Custance, Paul; Taylor, Sam; Lindgreen, Adam; Hingley, Martin

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Building corporate branding through inte

✍ Papasolomou, Ioanna; Vrontis, Demetris 📂 Article 📅 2006 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 128 KB

Understanding the role of marketing–purc

✍ Maria Smirnova; Stephan C. Henneberg; Bahar Ashnai; Peter Naudé; Stefanos Mouzas 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 604 KB

The importance of price as a choice crit

✍ J.Patrick Kelly; James W. Coaker 📂 Article 📅 1976 🏛 Elsevier Science 🌐 English ⚖ 974 KB

Agencement in housing markets: The case

✍ Heather Lovell; Susan J. Smith 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 256 KB

The importance of the industrial inside

✍ Brett A. Boyle 📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 829 KB

The importance of wine attributes for pu

✍ Corduas, Marcella; Cinquanta, Luciano; Ievoli, Corrado 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 513 KB