The influence of affective statements on
β
Laurie T. Butler; Dianne C. Berry
π
Article
π
2002
π
John Wiley and Sons
π
English
β 108 KB
π 2 views
## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio