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Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study

✍ Scribed by Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer

Book ID
121306486
Publisher
Haworth Press Inc
Year
2013
Tongue
English
Weight
138 KB
Volume
19
Category
Article
ISSN
1049-6491

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In his now classic study of human behaviour, Abraham Maslow established that human beings are motivated by unsatisfied needs, and that certain lower needs have to be fulfilled before higher needs can be met. Advertising uses this hierarchy of needs to stimulate sales, generate expectations and sell