✦ LIBER ✦
Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China
✍ Scribed by Zhou, Lianxi; Poon, Patrick; Wang, Haizhong
- Book ID
- 127001385
- Publisher
- Elsevier Science
- Year
- 2015
- Tongue
- English
- Weight
- 982 KB
- Volume
- 68
- Category
- Article
- ISSN
- 0148-2963
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