๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A cross-cultural study of the translation and adaptation of advertisements for beauty products

โœ Scribed by Woodward-Smith, Elizabeth ;Eynullaeva, Ekaterina

Book ID
111899667
Publisher
Multilingual Matters and Channel View Publications
Year
2009
Tongue
English
Weight
466 KB
Volume
17
Category
Article
ISSN
0907-676X

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

A cross-cultural study of the translatio
A cross-cultural study of the translation and adaptation of advertisements for beauty products
โœ Woodward-Smith, Elizabeth ;Eynullaeva, Ekaterina ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› Multilingual Matters and Channel View Publications ๐ŸŒ English โš– 466 KB

In his now classic study of human behaviour, Abraham Maslow established that human beings are motivated by unsatisfied needs, and that certain lower needs have to be fulfilled before higher needs can be met. Advertising uses this hierarchy of needs to stimulate sales, generate expectations and sell