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Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad

✍ Scribed by Scot Burton; J. Craig Andrews; Richard G. Netemeyer

Book ID
110259822
Publisher
Springer US
Year
2000
Tongue
English
Weight
90 KB
Volume
11
Category
Article
ISSN
0923-0645

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This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly