✦ LIBER ✦
Does competitive clutter in television advertising “interfere” with the recall and recognition of brand names and ad claims?
✍ Scribed by Robert J. Kent; Chris T. Allen
- Publisher
- Springer US
- Year
- 1993
- Tongue
- English
- Weight
- 589 KB
- Volume
- 4
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.