## Abstract Some charity organisations are turning to charity brand status, not only in terms of a name and logo but more importantly in terms of communicating value and meaning to their stakeholders. Brand orientation is described in this paper as the extent to which charity organisations regard t
Nostalgia and giving to charity: a conceptual framework for discussion and research
β Scribed by Altaf Merchant; John Ford
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 209 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.300
No coin nor oath required. For personal study only.
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