𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Niche marketing and strategic capabilities: an exploratory study of specialised firms

✍ Scribed by Toften, Kjell; Hammervoll, Trond

Book ID
124089410
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
103 KB
Volume
28
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The overseas marketing performance of su
The overseas marketing performance of successful small UK high-technology firms: an exploratory study comparing indigenous and subsidiary firms' competitiveness
✍ Dave Crick; Shiv Chaudhry; Robert Bradshaw πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 107 KB

## Abstract This paper compares the overseas business performance of two groups of technologically oriented successful firms, i.e. UK based subsidiaries and indigenous firms. Although there were no statistical differences between the two groups' measures of performance and few in terms of the sour