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New Product Diffusion Models in Marketing: A Review and Directions for Research

โœ Scribed by Vijay Mahajan, Eitan Muller and Frank M. Bass

Book ID
118248281
Publisher
American Marketing Association
Year
1990
Tongue
English
Weight
992 KB
Volume
54
Category
Article
ISSN
0022-2429

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## Abstract The __spacing effect__ refers to the advantage in memory for information repeated at separate points in time over information repeated in massed fashion. This phenomenon has been extensively studied in psychology and has a wide scope of application. In spite of its possible applications