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Innovation diffusion and new product growth models: A critical review and research directions

✍ Scribed by Renana Peres; Eitan Muller; Vijay Mahajan

Book ID
116568544
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
621 KB
Volume
27
Category
Article
ISSN
0167-8116

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The diusion of innovations over time is a highly dynamic and complex problem. It is inΒ―uenced by various factors like price, advertising, and product capabilities. Traditional models of innovation diusion ignore the complexity underlying the process of diusion. Their aim is normative decision suppor