𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Narrative online advertising: identification and its effects on attitude toward a product

✍ Scribed by Ching, Russell K.H.; Tong, Pingsheng; Chen, Ja‐Shen; Chen, Hung‐Yen

Book ID
125468564
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
282 KB
Volume
23
Category
Article
ISSN
1066-2243

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