LOGISTICS OUTSOURCING RELATIONSHIPS: CUS
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A. Michael Knemeyer; Thomas M. Corsi; Paul R. Murphy
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Article
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2003
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Wiley (John Wiley & Sons)
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English
β 86 KB
This study attempts to infuse relationship marketing theory into the study of logistics outsourcing relationships. In particular, the study demonstrates that not all of the partnerships between customers and providers of thirdβparty logistics services are the same in terms of their level of developm