✦ LIBER ✦

LOGISTICS OUTSOURCING RELATIONSHIPS: CUSTOMER PERSPECTIVES

✍ Scribed by A. Michael Knemeyer; Thomas M. Corsi; Paul R. Murphy

Publisher: Wiley (John Wiley & Sons)
Year: 2003
Tongue: English
Weight: 86 KB
Volume: 24
Category: Article
ISSN: 0735-3766
DOI: 10.1002/j.2158-1592.2003.tb00033.x

No coin nor oath required. For personal study only.

✦ Synopsis

This study attempts to infuse relationship marketing theory into the study of logistics outsourcing relationships. In particular, the study demonstrates that not all of the partnerships between customers and providers of third‐party logistics services are the same in terms of their level of development. The existence of distinct levels of partnership established previously in the logistics literature is partially supported and a relationship between level of partnership development and the customer perceptions of key relationship marketing elements and outcomes is established. While exploratory in nature, these findings suggest there are benefits for the increased costs of developing closer partnerships.

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